Firstly, I’d like to state that ‘Leaving Neverland’ will not be mentioned in the following post, neither will my personal views on the allegations be presented. I’ll be talking about whether artists should be treated as individual to their musical talent; Michael Jackson as a human is separate to his music.
Globally known as the ‘King of Pop’, Michael Jackson has had a profuse impact on the modern day music industry. The importance of MJ’s music legacy shouldn’t be clouded as a result of the current allegations, like I have stated; Michael Jackson as a human is separate to his music.
“I think the business people behind some of his upcoming new ventures will be looking at this closely and looking at whether his brand is on the verge of becoming toxic.”
Andy Barr – PR Expert
It is understandable that brands will not want to be directly associated with the current state of Michael Jackson’s reputation because it will have an impact on the public’s perception of them. However, when it comes to the Music Business (radio stations, TV advertisements, streaming sites, psychical distributors ect ect), how far does corporate social responsibility go until you’re damaging the careers of those who are not slightly involved in the allegations but ARE directly responsible for the global success of MJ’s music?
Since the documentary was aired, MJ’s music has been removed from radio stations across Canada, New Zealand, Australia. Even major artist and self-identified MJ fan, Drake has removed an MJ track from his tour setlist since the controversy began last month.
MJ’s music being removed from streaming sites and radio playlists would directly affect his estate, his family but more importantly, the producers and songwriters who were involved in the creation of MJ’s more successful albums. (Quincy Jones, Rod Temperton and so many more). Is it fair for these genius’ to be financially affected? Personally, I think not.
If the allegations that have surfaced specifically from this documentary were around during the pre-digital age, it cannot be denied that they wouldn’t have had nearly as much coverage or controversy as they do today. Luckily and in some cases, unluckily, social media acts as a constant reminder and spotlight that highlights any brands wrongdoing. Subsequently meaning the chances of MJ’s family or state ever escaping these allegations are extremely unlikely. Unfortunately, this documentary and the fall-out is a trial by media and it’s unclear how or when (if ever) the truth will prevail.
Music Talks UK 